US Tennis Assoc. in Texas needs a logo for a volunteer recruitment initiative called Play it Forward
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This customer received 80 logo designs from 21 designers. They chose this logo design from Sonya as the winning design.
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Logo Design Brief
"Play it Forward" will be a volunteer recruitment effort that we will ask our current tennis playing family to give the gift of tennis "forward" to someone else. They will have options to provide time or money.
We have about 55,000 tennis playing USTA members and thousands of other players as well that this campaign will be targeting.
Target Market(s)
Adult tennis players, high school tennis players,
Industry/Entity Type
Recruitment
Logo Text
Play it Forward
Colors
Colors selected by the customer to be used in the logo design:
3277b5
85cae6
fbf175
e34096
33b8a4
d0dfed
cee9f5
86cfc6
d3a5cc
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the logo to be fun, yet professional, playful, yet sophisticated. But not elitist as some people think of tennis. It needs to "speak" to everyone from all backgrounds, ethnicities. It must look progressive and modern!
Nice to have
- It's OK to have a tennis ball but not necessary. Bright playful colors. 3 D look may be nice but in no way necessary.
Should not have
- No crossed racquets, shields, old stogy elitism type designs. It must not look like a Wimbledon logo. No trophies. Probably no tennis player silhouettes or tennis player figures
Payments
1st place
US$320