• A$170

• 172 designs

• 57 designers

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Logo Design Brief

We need a new logo design for a Sydney based, but global, Fintech startup company called "Vwala"

We are the future of cash. We provide people the easiest way to pay and save.

This is an instant pay and save platform. So the logo needs to reflect the instant pay and save / finance / money / personal cash concepts.

Our product is a digital product, via a mobile app.

We would like to see a design that is fresh, modern, simple and very unique.

The font should be a customised font that no one else can automatically use.

Need to provide the font file and font name used

The target demographic is primarily young people aged 18 - 35 year old.

Design should be neutral in gender. Not bias to male or female.

Should be a word logo, with a symbol as optional (ideally the first letter "V" as the small square logo option / avatar option)

The colours should be either:
Green, Blue, Purple

Colour combinations should be simple with the logo having both a white background and black background colour option

The chosen primary colour requires extra shades to allow for further design for example if you make the logo green, you should provide complimentary lighter and darker shades of green for the logo (2x lighter shades + 2x darker shades + original colour = total 5 colour shades)

Files should be in Adobe Illustrator and/or SketchApp

Resolution: 320dpi or greater

Colour Profile: CMYK with Web Colour HEX codes

Target Market(s)

The target demographic is primarily young people aged 18 - 35 year old.

Industry/Entity Type

Finance

Logo Text

vwala

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be a word logo, with a symbol as optional (ideally the first letter "V" as the small square logo option / avatar option)
• There should be some geometry behind the design - meaning the design should have a consistent look and feel. Please refer to the Facebook and Venmo logo as examples (see attached)
• please use the Sacred Geometry template attached to help you with your logo design. Also Please read this before submitting a future design:
• http://yourtubetheme.com/2012/12/sacred-geometry-in-popular-corporate-logos/
• The colours should be either:
• Green, Blue, Purple
• DO NOT MIX COLOURS, try designing logo with different colour options.
• word should all be in lower case: vwala NOT Vwala
• Should be simple, yet unique

Nice to have

• The chosen primary colour requires extra shades to allow for further design for example if you make the logo green, you should provide complimentary lighter and darker shades of green for the logo (2x lighter shades + 2x darker shades + original colour = total 5 colour shades)

Should not have

• No stock images!
• No standard fonts
• No fluorescent colours!
• NO MULTI COLOUR
• NO CAPITAL LETTERS

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Files

Download all files - 0.3 MB