• A$160

• 42 designs

• 16 designers

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Logo Design Brief

I need a logo design for a new retail and online clothing store called Dapple EQ.

Dapple EQ will specialise in selling high end equestrian (horse riding) clothing and lifestyle products (jewellery, art, homewares etc).

The name dapple comes from the round spots (or dapples) that appear on a horses coat (hair) - I've attached some pics of horses with dapples.

I'd prefer black and white coloring and the typography should be the strongest element of the design. Typography may be all that's needed but if something can be done to represent dapples in a clean and simple way I wouldn't reject it.

The logo needs to be sophisticated, luxury and simple (less is more).

Target Market(s)

Female, 15-50yo, middle to upper class, high disposable income, image conscious.

Industry/Entity Type

Womens Clothing

Logo Text

Dapple EQ

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• black and white, typographic

Nice to have

• some way of representing dapples in a simple, classic way

Should not have

• dapple emblem or integration should not overpower the typography

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Files

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