A logo for ~ To strengthen the connection to your pet's affection - one shnibbin at a time.
Logo Design Brief
Shnibbins, LLC needs a logo design for a new company based in Portland Oregon.The company is launching a new line of pet snacks that celebrates the special connection between pet owners and their animals. Made using the best in all-natural and human grade ingredients, Shnibbins will begin operations by producing a healthy and nutritious dog snack. Shnibbins will offer an exceptional product coupled with an experience to reinforce the unique connection between pet owners and their animals. The company also recognizes that the word “Shnibbin” is a simple but fun and powerful language that animals relate too. Furthermore, Shnibbins will focus on making its brand a household name. To increase brand awareness, Shnibbins goal is to create a memorable logo that is eye-catching and emphasizes the following:
1. A FUN-loving healthy snack for your furry pal.
2. A little something that says I love you, just as you are” to each pet.
3. Sole purpose of a Shnibbin is to connect through the PLAYFUL word Shnibbin.
4. A Shnibbin says you are good for the world. You are good for my soul. You make me happy.
5. A Shnibbin says you infuse the joy of family and a sense of belonging. You remind me that life is simple and joyful.
6. To enjoy the connection to your pet's affection - one shnibbin at a time.
7. You wanna Shnibbin.
The Company will display the logo prominently on all marketing materials and product packaging.
Updates
Again, our goal is to strengthen the connection to ALL PET'S (dogs, cats, birds, horses...) affection - one shnibbin at a time.
Added Sunday, August 07, 2011
The shnibbin itself may be a smiley face and will be about the size of a quarter and the texture of a cracker/cheerio.
Added Sunday, August 07, 2011
Project Deadline Extended
Reason: To give all of you more time to continue submitting really wonderful, creative ideas. And to individually give you feedback.
Please remember to review our updates. Although we are launching our first product as a dog snack it will be followed up with other products so we want the "shnibbin" mark/logo to encompass all animals and the the connection between pets and their owners to be reflected. We are really focused on establishing "shnibbin" as a generic brand. It will never be referred to as a treat only as a "Shnibbin". Similar to "Kleenex" which is now a generic brand. Let your creative juices flow:)
Added Tuesday, August 09, 2011
Hello designers,
Added Thursday, August 11, 2011
Project Deadline Extended
Added Tuesday, August 23, 2011
The deadline has been extended til August 24th.
Added Tuesday, August 23, 2011
Project Deadline Extended
Added Thursday, August 25, 2011
Project Deadline Extended
Added Tuesday, August 30, 2011
Project Deadline Extended
Added Tuesday, August 30, 2011
Project Deadline Extended
Reason: Still seeking the perfect logo!
Thank you!
Added Tuesday, August 30, 2011
Project Deadline Extended
Added Tuesday, August 30, 2011
Target Market(s)
animal lovers ages 20 - 75
Industry/Entity Type
Marketing
Logo Text
Shnibbin
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Keep in mind, the company owners have an extraordinary knack for making acquaintances, friends and creating experiences. A shnibbin is all about creating a fun loving connection.