• US$300

• 130 designs

• 17 designers

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Logo Design Brief

A logo on a white background. A reversed logo. Ideally, some suggested colors to complement the selected logo color.

Target Market(s)

Writers 13-30 years old, especially creative writers and those looking to improve writing skills

Logo Text

Inked Voices

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• *The site's users are expressive, passionate, private, quiet, inwardly driven, inquisitive. They are creative. They are joining a small community by being part of the site-and so they are helpful, curious, social. Some users are shy and are looking for a safe and welcoming place to share their work. The logo should encapsulate this feel.
  *The logo should be contemporary yet classic. I'd like the logo to have a timeless feel. It's a site for writers-who often will handwrite their work in a blank notebook. Here they are posting it to share or for critique. So we have a combo of an activity that people have been doing forever but here in a new form.
  *I want the logo to be able to could stand on its own all one color (though it can use multiple colors); it could be letter-pressed. These negative space designs seem to achieve this effect well: http://print24.com/blog/2013/03/40-negative-space-logo-designs/
  *I have a strong preference for purple and grey. I'm open to other things and am more interested in the logo's shape than its color, but I really like the purple and grey for some reason. See Sherwin Williams Intuitive color swatch for an example of the purple I have in mind. Here are some other colors I like:
  Warm yellows
  Earthy greens
  Charcoal grey
  *Updated 5.28.13:
  Logo should be one or two colors.
  

Nice to have

• *I think it might be interesting to have either "Inked" or "Voices" look like it was written with a pen, most likely "inked".
  *I've asked for a wordmark logo, but a small picture to accompany the logo is a nice to have but not compulsory. If you think of something that reflects the feel I've described, go for it.
  **Updated 5.28.13:
  I looked up some fonts that I like to provide suggestions for the type of feel for either both words, or just "Inked". Bilbo, Amatic, Jinky, Rabiohead, VincHand and Journal looked promising. I want "inked" to look handwritten. I don't think cursive works though (unless the font has just a few cursive characters).
  
  I like a contemporary font like Ostrich Sans for "Voices".

Should not have

• *Primary colors
  *Cartoon-ish look
  *Should not feel boxy or harsh
  **Updated 5.28.13
  Should not look too techie or Web 2.0.
  I do not want color gradients.