TransContinental Airways needs a classic and fresh logo design

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This customer received 92 logo designs from 26 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
We need a logo designed for a new startup premium airline based in Western Australia. The company will be an all business class airline catering to the corporate market and high end and high net worth tour groups. Because of the clientele we are marketing to, the logo should give a classy feeling but not be stale or easily become outdated. The company name does not have to be within the logo, however it can be if the design lends itself to that.
The attached photo file shows what the aircraft type is and what it looks like.
Thank you for your interest!
Target Market(s)
High end corporate, VIP
Industry/Entity Type
Business
Logo Text
TransContinental Airways / TransContinental
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- If using the aircraft as a baseline, we would also like something that includes colour or continuation of the logo on the aircraft fuselage (body) - some striping or some lines - to avoid having the aircraft look the "same" as all of the others, i.e. not white fuselage and coloured tail like every other company.