Origin Athletics Branding

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Contest winning design

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This customer received 93 logo designs from 36 designers. They chose this logo design from iamf as the winning design.

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Logo Design Brief

We need to create a logo for our new business.

We are currently called Trainingfx and would like to stick with that colour scheme. Please visit www.trainingfx.com to see the current colours. However we are open to moving away from this colour if inspired by design that requires a new colour scheme.

We want logos that have a single colour to decrease the cost of printing, but would like a version that does not have this restriction for web based media.

Our business is based on returning to this first principles of true fitness, utilizing evolutionary science to rationalize our product development and selection. No fancy tools, pretty marketing materials. We believe the more you have to market a product the less value it has.

We are heavily involved in coaching barefoot runners and selling barefoot shoes. Teaching people the most basic human movement, running, skipping, and are also heavily involved in Crossfit and the principles it follows ( simple functional movement )

We have been told that the brand "Origin Athletics" expresses strength and power and we want our brand to convey this. We also want it to express a journey, like human evolution.

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Updates

We want our branding to fuse evolutionary man with modern science. Think the Fintstones meets Einstein. 
Added Sunday, May 26, 2013

We are building a business that builds "powerful human movement" running , lifting, cycling. We want our logo to have three themes/versions that represent each of these movements 
Added Sunday, May 26, 2013

Powerful Human Movement


Crossfit/Olympic lifting - the foundation 

Running - the original human movement. 

Cycling. - the modem expression of human movement. 

Added Sunday, May 26, 2013

Project Deadline Extended
Reason: We have received some striking last min submissions which we would like to see evolve before we finalize our decision. We are also looking for some feedback from our staff and want to leave them some time. Thanks, great work all..
Added Friday, May 31, 2013

Target Market(s)

Crossfit Athletes

Industry/Entity Type

Marketing

Logo Text

Origin Athletics


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We need a single colour and multiple colour option.

Files
Download all files - 5.4 MB
Payments
1st place
US$360
Participation payments x 3
US$50
Participation payments x 2
US$20
Total
US$550

Project Deadline
09 Jun 2013 03:25:44 UTC
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