Horse blanket cleaning business needs new upscale logo

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This customer received 97 logo designs from 34 designers. They chose this logo design from Marta Sobczak as the winning design.
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Logo Design Brief
Hicks Custom Blanket Care needs a new, up to date logo. I prefer logos to be in blue, and for the logo to be horse oriented. We clean and repair horse blankets. Our business motto is "For all your equine laundry needs" this does not have to be part of the logo. We are in a competitive market and need a logo that can be on a variety of advertising items...business cards, clothing, banners signs etc
Target Market(s)
19-60 year old women who spend more money on their horses than themselves
Industry/Entity Type
Business
Logo Text
Hicks Custom Blanket Care
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- would like something other than a plain font, but it needs to be readable. A lot of decorative fonts are difficult to read
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A horse or horse oriented pic in the logo