• US$650

• 64 designs

• 20 designers

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Advertisement Design Brief

This ad will be for Golf Digest Golf Schools and will appear as a full page ad in Golf Digest magazine as well as the tablet version of the magazine. We also hope to use a version of the ad for an email blast. We want to lean towards more visual as opposed to emphasis on copy, we can reduce the amount of attached copy if it helps the look. This ad will place a high emphasis on the featured instructors, as they are leaders in the industry and a key selling point, we need to be able to show their faces as well as small bios. Our other key points of emphasis are the many golf school locations and the history of Golf Digest Schools. See attached outline of copy for more details.
PLEASE NOTE: The samples of previous ads are for your reference but should not be a guide. We are looking for something new and different.
PLEASE AVOID GRASS backgrounds

Target Market(s)

Our typical golf school student is high income, high education, demographic. The school for them is a luxury vacation, combining the fun of improving their golf game with the enjoyment of taking the school at a luxury resort and spa. Average age is 53 but most tend to feel and react to slightly younger marketing.

Industry/Entity Type

Industry

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• High emphasis on our catch phrase "Are you ready to play better golf" as well as logo.
  Also emphasis on the featured instructors and locations.

Nice to have

• Bold feel, appeal to both male and female

Should not have

• no concepts that are too far "out there" as it relates to reaching our target demographic.

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Files

Download all files - 6.7 MB