• US$350

• 58 designs

• 21 designers

---

Logo Design Brief

Dirty Hippo is a clothing brand specializing in various "off-road" endurance sports and activities.

Our initial focus will be on Mountain Biking, but over time will include adventure racing, trail running, Xterra, etc.

All designs must show the athlete's pride for his/her sport and reflect his/her endurance, skill, power and will to conquer.

The logo will be included into every design and boldly displayed on every item we brand, and must represent our entire brand.

The brand personality is: adventurous, bold, spunky, lively, proud, cool, daring and a little avant-garde.

Target Market(s)

Outdoor and adventure sports amateur athletes of all ages.

Industry/Entity Type

Clothing

Logo Text

Dirty Hippo

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The logo must be a hippopotamus caricature. The hippo must be confident, friendly and with a clear sense of adventure. It must seem cool and oh so ready to go. It must have attitude. It must seem like it can be everybody's hero and friend. The one on who's team you want to be on because you know you will win and will have an absolutely great time doing it. See attached photo for the idea.
  
  The logo must be in solid colours (no gradings) and can be a maximum of four colours. It must also still be very clear in a single colour. It should also be easily embroidered.
  
  It must work on t-shirts, caps, beanies, socks, jackets, bags, etc.

Nice to have

• I think the hippo must face forward so that the character of the hippo can be seen. I think the eyes and the mouth is important. The attached photo gives a very good idea of the hippo face I love.

---

Files