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Australian Renewable Energy Brand Needs a Logo Design
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This customer received 113 logo designs from 63 designers. They chose this logo design from Pablo Von Crust as the winning design.
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A$160
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113 designs
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63 designers
Logo Design Brief
Hi everyone!
We need a logo design for a renewable energy brand "InstaPower". We develop and sell portable/mobile solar panels/system for camping and industrial purpose. Please feel free to visit our site at www.instapower.com.au (still under development)
Requirement:
InstaPower solar panels are not quite the same as the ones that are being installed on the house roof. They are smaller and they are mainly used for energy supply for caravan, motorhome, 4wd drive and other portable/mobile solar systems. Some of them are permanently fixed to vehicle roof and some of them are hand carried. So the logo should NOT include any artwork of house roof and should not be very static. It should be dynamic and communicate mobility, portability, the convenience of taking your solar system anywhere you like (and quality and reliability of course). Our main customer demographic is 40+ retired male. So the logo should be masculine and classic instead of playful.
The existing logo and website:
We already have an existing logo in yellow and orange and we are looking to update it. The color theme of the website is designed around the logo. Our new logo doesn't have to have the same color theme, we will update the color on the website again once the new design is confirmed.
Additional note:
Please do not submit more than 3 designs otherwise they will not be considered.
Thank you all!
Updates
Now the payment for this project is committed.
Added Tuesday, September 15, 2015
Project Deadline Extended
Reason: OPEN FOR MORE DESIGNS
Added Thursday, June 9, 2016
Target Market(s)
Small to medium size solar panels for vehicles
Industry/Entity Type
Renewable
Logo Text
InstaPower
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Communicates our expertise in mobile/portable solar system. Masculine.
Nice to have
- shows robust built quality and excellent long term reliability
Should not have
- Should NOT have house roof or anything housing solar system related in logo
- Should NOT be too descriptive. Having sun or other very obvious physical object in the logo is not desired.
