• C$160

• 34 designs

• 9 designers

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Logo Design Brief

We have answered a series of 12 questions outlining all the requirements for the logo:
1. How would you describe your products/services?
- Our products and services cover a wide range of elements, from awarding and recognising the achievements of other products and companies, to creating online and offline communities for full life support and consultancy to other service providers.

2. What are the long term goals of your company?
- To create a community both virtual and physical in which no matter what happens the consumer will be able to have a full life.

3. What do you want your logo to accomplish?
- Set our company and range or products and services apart from typical wellness companies.
- It needs to be a logo that will be flexible regardless of the product or service we are providing.
- The logo must look good as an award (it would be nice to have a long version of the logo, which would be the full name, Vitalia, and then have a distinguishable V that we can use to represent the whole company).

4. What’s the age range of your target customer base?
- Men and women that fit into 3 segments based on their ages.
- 30-50
- 50-70
- 70+

5. Do you have a tag line? Would you want this along side the logo?
- We would like to see options with and without the tag line.
- Our tagline is: Because you deserve to be happy and free, no matter what.

6. Do you have any specific imagery in mind for the logo?
- A phoenix
- Sunflower, or a circular symbol that radiates
- Animals that represent vitality: bulls, ram, turtle

7. Do you have any colour preferences, or existing brand colours?
- Colour preferences are: Green and orange
- We want it to work also in black and white.

8. Do you have any colours that you do not wish to use?
- Purples and pinks

9. What feelings or message do you want your logo to convey to those who view it?
- Possibility
- Growth
- Rebirth
- Thriving
- Relaxation
- Balance

10. How do your prefer your logo to be worded or written out?
- Vitalia
- It would be nice to see experimentation in uppercase and lowercase versions.

11. How would you like the typography appear? (font style)
- Something elegant and simple

12. Where will your logo primarily be used?
- Advertising portable posters for trade fairs, business cards, websites and stationery.

Target Market(s)

Men and women executives and in the corporate world ages 30-50 and men and women ages 50-70 who have been disposed from their jobs and are facing big life changes. ALSO people age 70 + who want to enjoy the rest of their lives, rebirth.

Industry/Entity Type

Health And Wellness

Logo Text

Vitalians

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Logo styles of interest

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Font styles to use

Other font styles liked:

• You choose :)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something original and unique (not just graphically designed images of existing logos easily found on Google). Simple font and design that appeals across ages 30-70+. It must work in black and white as well.
• Vitalia means "full of life".

Nice to have

• Experiment with the idea of vitality and thriving in the colours and imagery used. Express freedom and happiness in some way, also reaching one's full potential. Experimentation with fonts.

Should not have

• Resemblance to existing logos of other companies (it cannot be a slightly modified version of someone else's logo or google images of cartoons).