• £120

• 90 designs

• 26 designers

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Logo Design Brief

Safer-IDD is a charitable organisation offering support and assistance to individuals, and families of individuals, with an intellectual and/or developmental disabilities (IDD) who display behaviours which put them at risk of coming into contact with the Law.

An intellectual disability (ID), also referred to as a learning disability, means that an individual has a reduced intellectual ability and may experience difficulties in everyday activities. People with ID may need support to develop new skills, communicate, understand complex information and interact with other people. Developmental disabilities are chronic conditions, present from early childhood, e.g. Autism, that can result in difficulties in a person’s life, such as in social communication, social interaction and independent living.

Individuals with intellectual or developmental disabilities (IDD) can require specialist services for treatment of challenging or offending behaviours and access to these services is not always readily available. Additionally, due to potential difficulties in understanding the legal process, individuals with IDD are entitled to support and assistance in order to ensure their rights are protected when coming into contact with the police or criminal justice system. These rights are often not recognised.

Safer IDD is designed to provide guidance and direction to families and to specialist IDD services, and will offer training for professionals in the provision of these services.

The charity includes a telephone helpline and online resource providing support for families and treatment advice for offending behaviours displayed by adults and young people with IDD.

Safer IDD also offers training events to professionals in challenging and offending behaviour, including in risk assessment, anger management, and other CBT programmes, such as for sexually harmful behaviour (our SOTSEC-ID and ySOTSEC-ID programmes).

The charity, and therefore the logo, needs to be accessible to those outside professional fields i.e. parents, carers, individuals with IDD etc., as well as clinicians and health care professionals.

The charity’s approach is positive and this needs to be reflected in the logo. It provides support, advice and is concerned with enabling individuals to gain new skills, to live good lives, and to manage their behaviours, rather than focusing on risk or restrictive practices.

Safer-IDD represents a wide range of individuals, from those with a no intellectual disability (in the case of Asperger’s Syndrome) to those with a mild intellectual disability. People with severe ID are not usually involved in the criminal justice system (and have support from another charity, the Challenging Behaviour Foundation).

We ask that any logo bear these factors in mind and refrain from negative symbols/connotations or stereotyped icons i.e. no ‘stop’ campaigns, overabundance of wheelchairs, or prison icons.

Target Market(s)

Individuals with intellectual and developmental disabilities, parents, carers, etc., and clinicians and health care professionals.

Industry/Entity Type

Charity

Logo Text

Safer IDD

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to be accessible to a wide audience and positive

Should not have

• Negative symbols/connotations or stereotyped icons i.e. no ‘stop’ campaigns, overabundance of wheelchairs, or prison icons.