Small Accounting firm after a new logo that incorporates genuine to our clients. Bring us your ideas

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This customer received 44 logo designs from 16 designers. They chose this logo design from BlacknWhite as the winning design.
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The business is Accounting including tax and business advisory, self managed super funds just to name a few. We are looking for a mix of something like the attached 3 logos or if you have a completely different outlook we are open to ideas. Main colours are red, blue and green. The design needs to look good with any wording as we have as you would say sub-branches within the main company name ('AFP accounting, tax & business advisory'and 'Pinnacle Financial Consultants). Our future web design will consist of a tree as a main focus therefore this may also be incorporated into the logo (IE leaves, branches etc). We are hoping the design also communicates 'genuine' to our clients.
Target Market(s)
small-large businesses and personal
Industry/Entity Type
Accounting
Logo Text
AFP Advisory Group
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- professional, genuine feel
- colours red, blue and green - have not marked colour preference as we are uncertain as to what shades would blend well.
Should not have
- We don't want the design to look childish