• A$370

• 75 designs

• 24 designers

---

T-shirt Design Brief

Mean Machines Australia is a new Western Australian company in the Café Racer and vintage car culture. Focusing on the Modern Rockabilly/Vintage Look with a bit of Lumberjack thrown in for good measure, we are building a fashion brand which will be stocked in our concept store adjacent to our café (serving our own connoisseur blended coffee) and outdoor cinema, a social hub for everyone turned on by vintage cool and art.

Our custom-built Café Racer motorcycles and European Classic cars will be in amongst the clothing and selected third party merchandise, which will set our customers drooling. These works of art will inspire our customers to buy an item of clothing to remind them of their experience. The premises as a whole will be loaded with vintage memorabilia and our aesthetic will be in keeping with a workshop/light industrial theme. Although this concept has some similar competitors in other parts of the world, this venue will be one of a kind in Perth. What we are offering here will be bigger and better than anywhere else. So although we are inspired by yesteryear we are essentially breaking new ground. Think “Machine Alchemy” and “Freedom”, the “fusion” of vintage and today to create a new and better future.

What we have started and need to continue at a steady pace is to build a team of talented illustrators and graphic designers who feel inspired to add to our creative spirit. We need a steady supply of super-cool quirky and sometimes humourous vintage inspired artwork to adorn our Men’s, Women’s and Children’s t-shirts. Our bikes are freaking awesome and each one is unique, and so we want our t-shirts to reflect this precedent.

If you feel inspired to add your flavour to our blend, then please check out our bikes at www.meanmachines.com.au (don’t worry, we have a much better and user-friendly website under development), or find us on Facebook. Below is a list of web pages from similar concept companies, and artists that we feel sit around our market. Check out links attached for the type of illustration we are looking for.

WHAT WE DO NOT WANT: American biker style, Harley Davidson, american cars, simple graphic designed "cut and paste" (we can do that ourselves!), anything too "angry".

- Google: "deus ex machina poster"
◦ our main competitor who has a similar image. They do surf-wear, however, which we are not doing, so they have a lots of images surrounding the surf culture. Our brand is more cafe racer (vintage European bikes, not American biker) and classic European cars (VW, beetle, triumph, etc.)
- Tom wall: www.tom-wall.com
◦ An artist specializing in brand directed images
◦ Motto culture
◦ Distinguished gentleman ride: graphics, colors, vintage
◦ Throttle roll
◦ Rising sun workshop
- artofmanliness.com
◦ general feel
◦ humour
◦ colours
◦ fonts
◦ vintage/historical element
- iron and resin
◦ fonts
◦ feel
◦ similar market

Target Market(s)

The young intelligent hipster crowd. Mostly men

Industry/Entity Type

Retail

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Hand drawn, or fine detail illustration. A vintage feeling, black and white or vintage colours

Nice to have

• VW combi, VW beetle, triumph bonneville, european cars and 50's motorcycles and cars, filigree, fine lines, pointillism, hash shading

Should not have

• American biker or car culture - so no harley davidsons, no chevy's or fords, cartoon drawings,

---

Files

Download all files - 1.9 MB