Luxury High Country Retreat needs Logo Design

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This customer received 138 logo designs from 33 designers. They chose this logo design from Kevin Musprett as the winning design.
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Logo Design Brief
We need a logo design for a new luxury retreat in Merrrijig, Victoria, Australia - 2.5 hours from Melbourne. The retreat offers guests (couples) romantic 'relaxed luxury' in the Alpine approach region 30 minuted from the Mt Buller snow fields. Merrijig is the setting of the iconic Australian movie 'The Man from Snowy River' and offers expansive views, gourmet food and wine and activities from hiking, fishing and horse riding to mountain biking, markets and water sports.
The retreat is high-end, yet will be within reach of many people seeking a unique experience.
The logo design will be used in promotional material as well as a label on a range of hand made food products, wines and toiletries and also on signage and vehicles.
Ideally the logo will present with 'elegant simplicity' and should not include any activities or geographic elements.
Target Market(s)
Couples
Industry/Entity Type
Hospitality
Logo Text
187 Merrijig
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must include 187 (name of retreat) and Merrijig (name of location)
- Can also include tag lines such as 'retreat to the high country'
Should not have
- Any images of activities or of geography