ePACS Brochure
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This customer received 23 brochure designs from 4 designers. They chose this brochure design from Ignited Design Studio as the winning design.
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Brochure Design Brief
We are looking to create an 11 x 17 bifold brochure on ePACS. We need an electronic version of the brochure for our web site and also need to be able to have a print format as well. The printed version needs to bleed digital out. The content for the brochure is attached.
FYI - within the attached doc, [notes in square brackets are instructions to designer, NOT part of the text].
Updates
Project Deadline Extended
Reason: Wanted to extend to provide accurate revisions.
Added Thursday, May 23, 2013
Target Market(s)
Broker Dealers or RIA
Industry/Entity Type
Electronic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand Specifications
Colors
Dark Blue: C: 100, M: 96; Y: 31; K: 26 – R: 35; G: 40: B: 94
Light Blue: C: 77, M: 26; Y: 11; K: 0 – R: 26; G: 151: B: 195
Full color concept photographs with only the above builds as accent colors. Black should be used sparingly, such as in body copy where builds are unmanageable,not as an accent.
Fonts
All fonts for printed materials should remain within the Helvetic or Arial families,unless large quantities of body copy are used, in which case a standard, easily read serif font, such as Times New Roman should be used for body copy. Headings will remain Helvetica or Arial.
Logo Placement
On printed materials the logo should appear at the bottom of the page (unless it is not appropriate within context) on a horizontal bar that graduates from the standard “light blue” to white. The logo should appear on the white end of the bar and contact information on the other end of the bar. The “dark blue” color build should be used for the contact information, which will be in Helvetica or Arial according to the font standards.
Paper and background
Paper stock selected should be bright cool white.