• C$160

• 46 designs

• 13 designers

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Logo Design Brief

A logo for a sustainability consultancy which helps companies to improve their collective environmental, social, and economic performance.

Creative:
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The company is called "GreenTactics" and the logo should include the three sustainability pillars of environment, society, and economy.
The colors representing these pillars are green, amber, and blue. The colors should work together aesthetically so they can be used in graphs/reports etc.

We take an organized and pragmatic approach to making companies greener, providing a strategy much like a football coach or army general.

The logo should be three chevrons in the 3 colors above, which is supposed to be a play on military stripes. This should be encircled by a circle, scribble, or zen calligraphy. Together, they should suggest unity among environment, society, and economy, and more subtly the tactical or strategic approach of an army general or football coach.

Take creative license - the chevrons can be plain colors or somehow tweaked to suggest environment, society, and economy.

As for text and placement of text - "GreenTactics" - no idea what font or how to frame the two... something clean and simple, or suggesting strategic design... not the army stencil..

Newbie stuff:
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Please make sure it is in the right format(s) to be scalable and used on a webpage or business cards.

I have a few design items needed and am looking for someone to continue on with more work. If you are savvy with wordpress web design that's a bonus!

See attached pics which describing some of the thoughts I had above, please ignore the words and use as inspiration only

Target Market(s)

Companies looking to reduce their impact on the environment, become more environmentally sustainable and do good - all while reducing operating costs.

Industry/Entity Type

It Company

Logo Text

GreenTactics (but text and logo should be separate)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a nice friendly color scheme that can be used in reports and make a nice snazzy webpage
• a logo that reproduces well

Should not have

• this is about businesses reducing their impact - carbon, climate change, energy use, water use, etc - all while continuing to be a competitive business.
• this is not about protecting fish and wildlife

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Files

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