• US$160

• 47 designs

• 12 designers

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Logo Design Brief

we need to design a logo for our new service.
It's a SAAS - software as a service - that provides an easy way for event goers to organize their meetings with potential prospects, when going to a big event.
We provide a calendar, a tool to find prospect clients inside the event (networking tool), and create custom-made materials about markets and clients to allow our clients to:
a) organize meetings - easy tool to communicate with prospects, with a "company page" for the event, with objectives, etc, and an automatic calendar, where prospects book themselves with meetings with the client;
b) research prospects, or "packet" of list of contacts that fit perfectly in the description the client gives us - also an automatized tool to reach 50 prospects that are attending the event, at a time;
c) "get to Yes" in their meetings - we do background research and send created materials for our clients, so that they go to the meetings prepared.

Target Market(s)

* Evento goers;
* lawyers that need to get updated on new markets best practices (ex: intellectual property lawyers, technology lawyers, M&A lawyeers); luxury tourism companies that go to international fairs; healtchare professionals and companies that go to international fairs; any other professional that needs to meet with peers internationally.

Industry/Entity Type

Industry

Logo Text

MeetPrep

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Renderizing archives, such as .ai or equivalent
• * one colorful and a black&white version
• * we will need the font/typography
• * 2 colors (+white)
• * must express:
• * preparedness - "Be prepared";
• * professionalism;
• * success;
• * a tool that does the networking and organization for the client;
• * good return over investment;
• * action
• * strength
• * reliability
• We've attached 3 routes, for inspiration (images named 'Inspiration 1/ 2/3').
• Directions:
• 1) the designer will need to use the following images as inspiration;
• 2) the final product will have to be a logo that is either abstract or stylized;
• 3) not all images must be used - take the ones that you feel inspire you and connect with what we do;
• 4) the ideal logo will be able to take one of the following images and transform it, simplifying its lines to the point where it becomes either abstract or very simple and still understandable. We don't want obvious photographic real objects in our logo.

Nice to have

• Use this 2 quotes as inspiration:
• Success is where preparation and opportunity meet.
• Bobby Unser
• Luck is a matter of preparation meeting opportunity.
• Seneca

Should not have

• * black and red combination of colors: if using red, try to combine it with greenish blue, or gray, blueish gray

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