BBQ Company Logo - Competitive BBQ and Image for our retail line of sauces and rubs
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This customer received 47 logo designs from 9 designers. They chose this logo design from MoonFeather as the winning design.
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Logo Design Brief
We need to build out our logo to enhance our image. The logo that we have is the pig over flames and the name BurntOut BBQ below. We need this to be our jumping off point, keeping the pig over flame logo. Ideally we would like a larger logo, similar to the attached examples - Big Poppa Smokers and Croix Valley Sauces. We want to keep the modern look and the flames. Ideally we would grey out the pig over flames logo and extend the flames in color, using the same color contrast as current, on either side. Below the image should Read BurntOut BBQ - would like to work to style the wording. We would like a clean modern, but otherwise bad ass look.
Big Poppa image is at: http://elite.bigpoppasmokers.com/
Croix Valley image is at: http://croix-valley-foods.myshopify.com/
Updates
I updated the project brief with an attachment sketch as a concept. I want plenty of flexibility for creativity...but offer this as a jumping off point as a way to illustrate the project description. Added Tuesday, September 1, 2015
Target Market(s)
BBQ Consumers
Industry/Entity Type
It Company
Logo Text
BurntOut BBQ
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern style playing on our current logo blending in a burnt out look.
Nice to have
- An imagine that closely resembles Croix Valley Sauces and Big Poppa Elite, but with a touch of color and modern flare.
Should not have
- A corny look.