Localintel Logo Design Project

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This customer received 52 logo designs from 27 designers. They chose this logo design from Oscar Skippa as the winning design.
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Logo Design Brief
Localintel is a tech startup in need of a logo. Localintel is a web platform helping municipalities provide local information businesses need to start, grow and stay competitive. In short, we're a data hub, a one stop shop for market, demographic, regulatory and community data. Here's how we help:
1. Businesses can make better business decisions by finding valuable local information faster and easier.
2. Municipalities can practice smarter economic development and attract new investment and jobs to their communities.
3. Businesses and municipalities can connect and work together to create mutually beneficial opportunities.
Our clients will vary greatly - from local government to major corporations to passionate people who want to start a business but aren't sure what to do next. Similarly our clients could be anywhere in the world.
Our brand must be inviting yet communicate trust and authority (i.e. we're here to help - regardless of you're expertise, we'll give you the confidence and certainty you need to make a better business/investment decision). Our local government clients must also feel that our brand is representing them and their communities.
Target Market(s)
Local government / municipalities
People who want to start a business but aren't sure what to next
Small and medium size businesses looking to expand
Growing corporations and franchises looking for a new location
Property investors and property developers
Industry/Entity Type
Information Technology
Logo Text
Localintel
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo that can be used with and without the text "Localintel".
Should not have
- Not too corporate, nor too informal - we need to find the middle ground because that is in essence the service we are providing.