• US$210

• 48 designs

• 9 designers

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Logo Design Brief

I am a sole proprietor focused on growth hack consulting to small businesses. I have a business credo: "significant planning, substantial action". I start with helping a business to flesh out a robust business plan, then help them implement the plan with a bias toward quick action. The company name has meaning as well: Peli means it's over, Ndaba means big important discussion or meeting of important stakeholders. So PeliNdaba means essentially "The big important talk by dignitaries was conducted, and now it's over - it's time for action".

If a logo could incorporate these two concepts of strategic planning followed by implementation and execution that results in growth, that would be great!

I've also established that the two colors of blue and green are what I'd like to use to convey seriousness & authority, followed by energy & action. I've created some temporary business cards using the credo where 'Significant Planning' is in a blue color approximately Pantone PMS 286, and 'Substantial Action' is in a green color approximately Pantone PMS 369.

I attached my temp business card design for reference, but the logo doesn't have to incorporate this fully. The back of the cards all show some form of ant doing great work. Ants plan ahead and work diligently in summer and then accomplish amazing feats by executing well together on those plans so they can survive the winters. Great metaphor, and the images were free on the net so I created the cards based on that theme to be able to make a pitch about what and how I can help a company achieve growth.

Hopefully this explains my thinking at this point and you can take it from here.

Target Market(s)

Small to mid size business owners or executives

Industry/Entity Type

Professional Service

Logo Text

PeliNdaba Global

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use of the two colors outlined in the project description is preferred - but variations of blue and green tone or saturation will be considered. I just selected from a very limited set of colors on the biz card site I used initially.

Nice to have

• Some creative use of a visual image conveying planning followed by action. Something with substance and a visual of forward motion perhaps?

Should not have

• n/a - I'm open to all ideas. I guess I don't want any highly serif-y cartoonish fonts because this is a business logo about helping businesses grow... but that's about the only restriction I can think of. I used a non serif rounded modern looking font on the biz card I created. If you come up with something that is part of a logo and has some serif to it that looks good, I'll consider it.

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