DJ/Producer Logo

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This customer received 164 logo designs from 40 designers. They chose this logo design from Martin Bubb as the winning design.
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Logo Design Brief
I need a logo for myself (I am a music producer and DJ).
Here are some logos I really like, please read this page:
http://jasperburns.wordpress.com/2011/06/21/inspiring-music-logos-electronic/
I uploaded my previous logo at the bottom of the page. I would like something very different from that, and only want it to say Whitlock (no DJ). I am from California and DJ in clubs all around the state, as well as produce music. The types of music I spin are as follows; deep house, progressive, house, electro, disco, funk. I spin on vinyl and CDJS (with no laptop). Would like this logo to be very professional, but at the same time fit nicely for a music producer/DJ (I am a very high energy DJ and get into my set/the crowd). I will be putting together a press kit with this logo so I need something that pops and stands me out from all the other DJ's out there. I am flexible with the colors and the design as long as I like it so don't be afraid to try something!
Some events I would like to DJ in the future are EDC, Audiotistic, Tommorrland (in Belgium), and other big festivals. This logo must be appropriate for that. Some of my favorite music producers are Wolfgang Gartner, Fake Blood, Afrojack, Benny Benassi, Claud Van Stroke, A-trak.
Updates
Thanks for all the submissions. Some really good designs so far but still not what I am looking for. Please no cursive font, no broken up text, my name "Whitlock" needs to all be one word. Please focus more on the text design, I need something bold so my name stands out, I do not want people focusing too much on the graphic. Also remember that this design is for an individual, and not a graphic design/media company. The winner of this project will also be contracted to do more work so please show your best work.
http://jasperburns.wordpress.com/2011/06/21/inspiring-music-logos-electronic/
Added Friday, August 05, 2011
Project Deadline Extended
Reason: Still waiting on the right logo.
Added Tuesday, August 09, 2011
Please focus more on the font, something bold that stands out in the electronic music scene but looks slick and clean at the same time.
Added Thursday, August 11, 2011
Project Deadline Extended
Added Monday, August 15, 2011
Target Market(s)
20-25 year olds.
Industry/Entity Type
Events
Logo Text
Whitlock
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The design should not be hard to read, have lots of images, or cursive fonts.