Joe McCormick RE/MAX Realtor needs a logo design

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This customer received 76 logo designs from 30 designers. They chose this logo design from Black Graphic as the winning design.
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Logo Design Brief
I need to logo for my real estate practice to be the cornerstone of my branding. I'd like the design to be able to be paired with the RE/MAX branding yet at the same time set me apart from other RE/MAX agents. The logo would be used on both print and web marketing as well as yard signs for listings, stationary, t shirts, and even my racecar. I've toyed with ideas incorporating architectural elements of homes, skeleton key, etc. Ideally I'd like my logo/brand to reflect my passion for what I do... I love real estate because I get the chance to help people move (literally) to the next stage in their lives. That includes upsizing, downsizing, investments, renovations, and dream homes.
Target Market(s)
Homebuyers and sellers... my logo should communicate commitment to the relationship above the transaction
Industry/Entity Type
Real Estate
Logo Text
Joe McCormick
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use of color, I prefer simple and elegant over complicated. Must work with the RE/MAX logo but can compliment rather than match it.
Nice to have
- Architectural elements, House key, etc, My real estate business is in the suburban Philadelphia area, specifically Chester and Delaware counties, literally the birthplace of the United States.
Should not have
- Cheesy used car lot style graphics.