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Exciting Outdoor App Logo Design Project
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This customer received 84 logo designs from 24 designers. They chose this logo design from Hartawan® as the winning design.
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£120
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84 designs
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24 designers
Logo Design Brief
Hi, we are a young company who have developed an app called “SOULFOOD” to inspire users to get into the great outdoors and be competitive with one another; hiking, running, mountaineering, mountain biking, you name it!
We are looking for a logo which can be used as an App icon (on iOS and Android) and therefore it should be simple and strong. Think Watsapp, Instagram, Strava etc.
As the name “SOULFOOD” suggests, we are looking for something which combines both the outdoors and appetite; i.e. the outdoors are so good you can taste it! For example, we had thought about having the outline of a mountain with a fork stuck in the top as if you could pick it up and put it in your mouth, or a mountain with bite marks in it like you’ve just taken a chunk out! We'd love to see versions of these ideas. We are keen to feature a mountain/outline of a mountain in the design so bear this in mind :)
Colour wise we want bold contrasting colours; we had been thinking pinkie-orange, with grey and white. However, please note these are not mandatory.
Requirements:
- A single app icon, no text, just an image.
- Then a version with the app icon and ‘SOULFOOD’ somewhere on it.
- A final version with the app icon, SOULFOOD and a tagline; “Feed your inspiration”
Target Market:
Our market is individuals who have a sense of adventure and competition. Those who like to get outdoors, adrenaline seekers. Typical age from 20 – 50. Surfers, mountaineers, hikers, cyclists etc.
Updates
Hi - thank you for the submissions so far, exciting to see ideas come in! Please Note: We are very keen on having a MOUNTAIN in the icon :) Added Friday, August 28, 2015
Target Market(s)
Our market is individuals who have a sense of adventure and competition. Those who like to get outdoors, adrenaline seekers. Typical age from 20 – 50. Surfers, mountaineers, hikers, cyclists etc.
Industry/Entity Type
It Company
Logo Text
v.1: No text v.2: "SOULFOOD" v.3: "SOULFOOD" & "Feed Your Inspiration
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Mountain(s)
