Content company in need of a single PowerPoint slide

Winner
Contest winning design

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This customer received 13 PowerPoint designs from 4 designers. They chose this PowerPoint design from Eminente as the winning design.

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PowerPoint Design Brief

The goal of this slide is to visually convey that Product A does a far superior job of creating and organizing content to find your answer than the competitor's Product B. Product A not only has more content, it also has a much more granular organization of that content which makes it easier to find your answer.

Story:

1) A user would like to find the answer to a specific issue that he/she is researching.

2) Both Product A and Product B start with the same General Document on the topic. But this General Document itself doesn't actually have the specific answer to the user's issue.

3) At this point the user needs to browse to related content to find their answer.

4) Product A provides the user with 400 related documents specifically related to that #1 document. The 400 related documents are organized into discrete categories and sub-categories (child categories), such that within each sub-category there are a small number of documents on a specific issue.
a) There may be 10-30 categories, with 3-5 sub-categories in each category (total 90 categories and sub-categories)
b) The categories are organized alphabetically.

5) Product B provides the user with only 250 related documents which are also categorized.
a) Product B also has only has one-third (1/3) the number of categorizes and sub-categories of Product A. So a total of 30 categories and sub-categories.
b) The categories are organized alphabetically.

6) Product A contains a category that relates to the user’s issue, and then a more specific sub-category which provides 11 closely related documents. Thus the user is able to quickly identify the 11 of the 400 related documents relevant to the issue they are researching, when starting with the General Document.

7) Product B has no categories specifically addressing the issue they are researching. Thus the user must manually navigate through all categories to see if any of the 250 related documents address the issue which may take a long time.

Presentation to audience:

The slide must visually convey the point to the audience with limited use of text.

File specifics:

Preferably this design will be done in Photoshop and then exported as PNG to be placed inside a PPT (7x5 = 1024px x 768px).

Provide PSD file only.

Info Icon
Updates

Project Deadline Extended
Added Saturday, June 01, 2013

Project Deadline Extended
Added Wednesday, June 19, 2013

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Visual recognition that Product A has more content that is categorized more comprehensively than Product B.
Nice to have
  • Content can be visualized using document icons.

Files
PDF
Payments
1st place
US$200
Total
US$200

Project Deadline
25 Jun 2013 15:12:52 UTC
Language