• £120

• 34 designs

• 18 designers

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Logo Design Brief

I need a logo for inclusion in presentations and on publications on the topic of 'managing complexity in projects and project organisations.'
I have been studying complexity in projects for many years. Organisations tend to make delivering projects very complex to manage - i.e. proper hard.
We can now describe complexity in terms of 3 elements - structural, socio-political and emergent complexities. This helps understanding.
We work with managers and firms to reduce complexity or even remove some aspects entirely (headings are: remove, reduce, run with).
We can then help them to respond to the residual complexities in better ways (people, process and organisation).
So, how hard can it be?

Target Market(s)

Leaders in the business of delivering projects as well as project managers. This is delivered globally and the market it is exposed to ranges from project teams to CEOs and government ministers.

Industry/Entity Type

Education

Logo Text

"How hard can it be?" and "Complexity: understand, reduce, respond"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The framework for understanding, reduction and response are all based on 3s - there are three complexities, 3 reduction strategies and 3 predominant areas for response. So must haves should include this 3x3x3 approach - with complexity (or 'how hard can it be?') at the centre.

Nice to have

• Black and lime green as a colour scheme (!) - not essential but this could tie to future company logo.

Should not have

• I guess too complex a logo would be against the idea of what we are doing.

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Files