Health & Wellness Website

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This customer received 47 web designs from 4 designers. They chose this web design from Unity Design Studios as the winning design.
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Web Design Brief
Allyviate focuses on helping people with chronic health conditions through communication, education and behavior management. See the attached summary for more info on the company.
The attached wire frames should be turned into a very intuitive and simple website design. The design should have a minimal, modern, and yet still personal feel since the main point of the site is for people with chronic health conditions to be able to express themselves and find others that are like them.
There are 18 pages in the wire frames, but most of them have very similar content and page layouts. The design of the pages should to be as similar to each other as possible with most of the features and formats being repeated. The layout is not set in stone and the primary focus should be on intuitive use.
There should be two versions of the designs: one for tablets in the portrait mode (768 px) and one in the landscape mode (1024 px). These layouts should be included in the winning design.
If you would like to submit one page, I will check the posting and give feedback frequently so you don't waste your time and have to change everything.
Updates
Project Deadline Extended
Reason: No one has provided full layouts or designs.
Added Friday, May 17, 2013
Target Market(s)
The target market for this website has two different groups within the overall chronic health patient umbrella. The primary group are people who are under 55 yrs old and already use one or more social media sites. The other group consists of people that are older and less familiar with modern websites. The site needs to be catered to the latter and be incredibly intuitive.
Industry/Entity Type
Education
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- INTUITIVE DESIGN that is simple, minimal, and modern with a limited color palette. Tablet landscape and portrait versions are needed. Adobe Fireworks is the preferred program and will give submitted designs a huge leg up in the decision. Adobe Photoshop is the only other acceptable program to use. The designer will also need to make the social media icons, buttons, and other graphic design items that are needed for to go along with the theme. These should be vector graphics and be created either in Adobe Fireworks or Illustrator. All working files for the pages, icons, and graphics will be required once the winner is chosen.
- The necessary pages include: the landing page (long scrolling page with about and community sections); a general modal pop-up layout that includes forms and text; the template for inside of the members area (Home Page in wire frames); the community page; and the profile page (with tabs). Please include all the pages you feel it takes to communicate your design.
Nice to have
- Descriptions of transition effects and notes for the programmers are a good thing. The designer might consider adding navigation on the public landing page that scrolls with the header (This is not in the wire frames).
Should not have
- Flashy or complex features that require a lot of code to accomplish. Should not look like Facebook.