JL Realty Stationary/Letterhead for customer mail out

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Stationery Design Brief

I need letterhead for my real estate company which I will use to send promotional mailers out to new potential customers. The realty company is in the St. Paul Michigan area, and we sell commercial real estate, mostly apartment development, and we focus on higher income clients. The letterhead should be modern and appealing to a wealthy demographic.

Target Market(s)

Urban, wealthier demographic of men and women working in the metropolitan St. Paul area.

Industry/Entity Type

Real Estate Development


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Striking appeal. No more than 3 colors. "JL" should be spelled out as if they were signature in handwriting, rather than a standard font-set.
Should not have
  • Don't use cursive writing.