• A$160

• 97 designs

• 27 designers

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Logo Design Brief

I am a wholefood chef based in NSW Australia. I am starting a small business called Pantry & Co. which will provide cooking classes, source wholefood products to supply to customers, and catering.

The design should communicate simplicity, timelessness, and natural/organic. I have attached files of some logos I like i.e. Grown and Gathered, and artisan whole foods (but i find this one a bit tizzy with the font, but the sketch is nice). I would like it to incorporate simple font (i like the classic typewriter font or something similar) and a sketch of a bean sprout for the ampersand, with the tag line "moving to wholefoods" in a different but complimentary font below.

www.grownandgathered.com.au - I like their branding, and the type of sketching which is on their seasonal charts, you may like to take a look :-)

I have attempted to jot down my idea with the images I found on line to inspire the ampersand. When you see this you will know why I am seeking design crowd .... I am artistically challenged!!! I like the basic shape, but not the leaves. I don't want it to look like clipart, more natural like the sketches in Grown and Gathered seasonal chart.

As my cooking style focuses on seasonal produce, the ability to slightly change the logo to suit the season would be good. This may be to simply overlay the logo on a photo for the season, or to change the background colour. But the basic logo should be black text on white background, or grey text on white, or black name with grey tag line on white. Cool and timeless and stylish and just a little bit edgy, i would call it Brooklyn style!

Following on from my initial logo needs (which I will use for business cards, class handout notes, social media etc), I plan on using the bean shoot ampersand sketch to make a rubber stamp to use on packaging, and using the logo for postcards and product labels.

Thanks for your design help!!

Target Market(s)

My target market is varied - people interested in healthy wholefood eating and looking to do classes to learn more, also the cooking class experience customer who would travel from the city/s a class. I would guess mostly 30-60yr old, both men and women, professional but also with a healthy local eating vibe. Potentially branching into teenagers and kids classes at a later stage. Local businesses for corporate catering.

Industry/Entity Type

Business

Logo Text

Pantry & Co. / :moving to wholefoods

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I hope I have summed this up enough above - simple and timeless font (typewriter style), organic sketch for the bean shoot ampersand (but i am open to other ampersand ideas so feel free to put up another idea if you think it works best!), and a tag line in a different/complimentary font.

Nice to have

• I prefer simple and clear text in black/grey/white - thinking this might be cheaper for printing etc too. But not writing off completely the use of colours like dark green or navy blue. I do like the idea of slightly changing my logo to suit the seasons, so seasonal colour choice might be nice.

Should not have

• clip art images, or be too hippie or cliched.

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Files

Download all files - 7.1 MB