Safeguard Life Stationary Design

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This customer received 27 stationery designs from 8 designers. They chose this stationery design from HYPdesign as the winning design.

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Stationery Design Brief

We require stationary design for a new Life Insurance Business, Safeguard Life based in Melbourne Australia.
The logo for this business was successfully developed using Design Crowd (refer attached) and all stationary will incorporate this logo design.
The layout of the stationary needs to be clear, modern and of a premium quality.
The colours to be incorporated are to be the same as those in the logo, as well as black.
Stationary required:
1) Business Card
2) Letter Head
3) With Compliments Slip
4) Envelope (both A4 and DL size)

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Updates

Thanks to everyone who has submitted a design.


I'd like to offer some feedback:
1. On the back of the business card, we have chosen against a black background, in favour of a Grey background (inverting the grey in the logo)
2. A water mark of the Logo on stationery looks great, but without colour and only faint, so that it doesnt overpower any text that may be printed over top.
3. On the front of the business cards, please keep the Name, Qualifications & Position together (to the left) and separate from contact details (to the right)
4. Dont over-use the green logo colour, as this will 'cheapen' the professional image, often the Grey provides a more professional finish.
5. Please dont use capital letters for all the text
6. MOst have been great at using the text explained in the original brief, however some designers have overlooked this.

Thanks again for your designs
Cameron



Added Thursday, May 16, 2013

Hi all,


One further note...the business cards should measure 90mm x 55mm.

Thanks
Cameron

Added Thursday, May 16, 2013

Industry/Entity Type

Business


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • For the Business Card - on front:

    Company Logo: refer attached
    Cameron Peck
    CFP, BBUS (Acc), CA
    Director

    238 The Esplanade, Brighton, VIC 3186

    T: 03 9553 8111
    F: 03 9519 1394
    M: 0400 440 128

    email: cpeck@safeguardlife.com.au

    Safeguard Life Pty Ltd trading as Safeguard Life is an Authorised Representative of AMP Financial Planning Pty Limited (this should be at the bottom of the business card and in very small font)

    Background colour on card should be white.

    For the Business Card -on back:

    Company Logo. The Symbol within the logo could be bigger than the text.

    www.safeguardlife.com.au

    Background for the back of the card could be in either Black or white.

    For the Letterhead & With Compliments Slip:

    Company Logo: refer attached

    238 The Esplanade, Brighton, VIC 3186

    T: 03 9553 8111
    F: 03 9519 1394
    M: 0400 440 128

    E: cpeck@safeguardlife.com.au
    W: www.safeguardlife.com.au

    Safeguard Life Pty Ltd trading as Safeguard Life is an Authorised Representative of AMP Financial Planning Pty Limited ABN 89 051 208 327 AFSL No. 232706 (this should be at the bottom/footer and be in a very small font)

    Envelopes:

    Company Logo: refer attached

    238 The Esplanade, Brighton, VIC 3186



    Other Must Haves:
    Choices of Font Type and Colour should be relatively consistent across each item of stationary.
    There should also be consistency in the font size for the Letterhead and With Compliments Slip.



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