• A$320

• 28 designs

• 13 designers

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Flyer Design Brief

Poster and flyer design.

"Hourglass Beach" is a concert at the Sydney Opera House about a man who loses faith in life and retreats by magic to a remote beach, turning into a dolphin and swimming away from his life.

At Hourglass Beach, the sand disappears and his figures out life is going to end. He encounters creatures like a dolphin and a turtle and comes to terms with his loneliness and guilt. Even though he finds a way to escape, he chooses not to use it.

The music is modern, recently composed Australia. The performers are

flute clarinet violin piano and two singers

The characters are a man about age 35 and a woman about age 55

We need a poster that uses the words "HOURGLASS BEACH" - that is the name of the main piece of music in the concert. It should show a picture of a young man who is sad and isolated, but also hopeful. He's alone and living on the beach and going through an emotional time, he might be going crazy.

It should have a beach, maybe in the shape of an hourglass. The beach should be tropical like in Australia, Fiji etc. The hourglass should feature somewhere. The main sea creature is a turtle, other possibilities are less important - dolphin, sea horse, coral, fish.

Musical instruments can be included - most likely flute clarinet violin piano, but you don't have to use all of them. Make sure the clarinet isn't upside-down.

"Hourglass Ensemble" uses the colour gold, so that colour should be featured.

It should be modern, mysterious, and not too complicated.

The image needs to be resized to A4, DL flyer, and business cards for different marketing reasons.

Target Market(s)

Classical music audience

Industry/Entity Type

Advertising

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Gold colour
• Hourglass
• Beach
• Lonely hopeful young man
• At least a clarinet and maybe other instruments
• Modern, mysterious, a little bit magical
• A turtle
• The words "Hourglass Beach"
• Space to add extra words, because the poster will have details of different concerts and performers

Nice to have

• Easily sized to A4, DL flyer, and business cards
• It could have blue, gold, black, white
• It might have a dolphin, fish, or coral