Two flyers for a CPR and first aid training center
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This customer received 34 flyer designs from 16 designers. They chose this flyer design from alessandroevge as the winning design.
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Flyer Design Brief
We are a health and safety training facility that provides CPR and first aid training to laypersons and professionals in their homes or offices.
We need two flyers for a booth we will have at a local fair:
1) We need a flyer that outlines our services. Designs should be clean, yet eye catching. A .zip file is attached with a Word file that has details about the required text, and location / use of logos. It also has stock images, logos, etc.
2) I have a Word document that I need redesigned into a very basic flyer. The second zip file will have the original Word document and the logos for that flyer.
Both will be printed 8 1/2 x 11 full bleed.
Our logo color (for matching):
Red: C=0 M=100 Y=100 K=0
R=237 G=28 B=36
Gray: C=0 M=0 Y=0 K=70
R=109 G=110 B=112
Our logo fonts:
Accel - Mouser
Health & Safety - Bellerose Light
UPDATE: 1st flyer should be 2-sided. 2nd flyer should be 1-sided. Disregard any conflicting instructions.
Updates
Both flyers should be one-sided. No back pages. Added Tuesday, August 18, 2015
Target Market(s)
1) High net worth consumers; 2) medical professionals: doctor/dental offices, lifeguards, EMTs, personal trainers
Industry/Entity Type
Training
Font styles to use
Other font styles liked:
- See description - use judgement regarding matching logo fonts.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My logo and contact information. Clean design - eye catching.
Nice to have
- Contrast across the page.
Should not have
- Must not be difficult to read the text.