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High-end financial planning firm needs a logo
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This customer received 235 logo designs from 55 designers. They chose this logo design from Workoholic as the winning design.
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US$400
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235 designs
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55 designers
Logo Design Brief
We will be making a selection on Monday, May 13th at 7am EST!
Our firm is a high-end financial planning and wealth management company in the southeastern US. We do comprehensive financial advising and offer insurance and investment services. We are currently called "Strategic Wealth Alliance", but are opening a new branch called "Strategic Wealth Group of North Florida Financial". We do not want an image/mark in the logo, we just want the words "Strategic Wealth Group" to be the predominate wording and the "of North Florida Financial" to be a smaller font, because we are a branch of NFF.
We want this new logo to resemble the old one that I have attached, but without the mark/symbol.
Here’s what we want the logo to portrait: Prestigious; historic; Victorian; classic; conservative; dealing with the wealthy; “old money”; impressive; high-status; prominent; boutique; prosperous; thriving; successful; time-less.
We do NOT want: Flashy, salesy, cheesy, modern, edgy, aggressive, or trendy.
Our target client is 40-75 years old with a high net worth or is a high income earner. They are mostly conservative, southern people, and want a feeling of confidence and security about their financial future.
Acceptable colors for use would be navy, gold, silver, grey, black and white. Suggested combinations might be: Silver, Black & White; Navy, Black & White; Silver, Black & Gold; Gold and Black; etc.
We look forward to seeing your ideas!
Updates
Project Deadline Extended
Reason: I need some additional revisions that I will post later today.
Thanks,
Added Monday, May 13, 2013
UPDATE: We decided we would like to have a logo mark above the words. Maybe recognizably similar to the logo we have now, unless you have a really attractive alternative. We also would like to take the word "of" out altogether, before the North Florida Financial. So it should read "Strategic Wealth Group" in large font, then "North Florida Financial" below it in smaller font.
Added Tuesday, May 14, 2013
Target Market(s)
40-75 years old with a high net worth or is a high income earner. They are mostly conservative, southern people
Industry/Entity Type
Investment
Logo Text
Strategic Wealth Group of North Florida Financial
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are currently called "Strategic Wealth Alliance", but are opening a new branch called "Strategic Wealth Group of North Florida Financial". We do not want an image/mark in the logo, we just want the words "Strategic Wealth Group" to be the predominate wording and the "of North Florida Financial" to be a smaller font, because we are a branch of NFF.
Should not have
- Flashy, salesy, cheesy, modern, edgy, aggressive, or trendy.
