• US$400

• 36 designs

• 15 designers

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Logo Design Brief

Learn to Drive is a driving school that teaches teens and adults how to drive safely and with confidence. We offer driver education courses both in our classroom and online. Additionally, we're third-party testers for driver's permit and license tests for the State of Colorado.

We're breaking the mold of tired, boring driver's ed classes through games, contests, interactive role playing and inviting guest experts to interact with our students in our classes. The challenge with this logo is how to convey the idea that we take safe driving seriously but also convey the fun and enjoyment of driving. An additional challenge will be to make the logo translate well to car wraps.

Target Market(s)

Our main audience is parents of teens. Our secondary market is adults and adults who are visiting from other countries.

Industry/Entity Type

Driving School

Logo Text

Safety Begins With Us

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• If the logo has someone driving they need to be shown with seat belts on and have both hands on the wheel.

Nice to have

• I've tried logos with animals (think the Geico lizard or the KIA hamsters) but I couldn't get them to really work but I like the idea of a mascot. Just couldn't figure one out.
  
  Also, I've also thought about going very clean and sparse.
  
  I'd like the idea to be REALLY fresh and eye catching when we're on the road with our vehicles. Think of something that will look good both still and in motion.

Should not have

• The color yellow tends to get washed out on the cars in the sun so best not to have it in the logo.