• A$400

• 284 designs

• 45 designers

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Logo Design Brief

We need a logo design for a new company based in Gold Coast, Australia called "GoCoffee". GoCoffee is a drive thru coffee chain that provides hot and cold beverages in a convenient and time-efficient way. GoCoffee provides it's customers the ability to drive up and order their choice of custom-blended espresso drink, cold drink or food. Product mission is to provide customers with the finest quality beverage in the most efficient time (average serving time is under a minute). The final design should communicate premium quality coffee in a time-efficient way. We would like to see designs which are fun, modern, contemporary, in line with the gold coast theme of sun, beaches, surfing and holiday lifestyle. The logo has to be bright and stand out in order to catch the attention of the passing traffic.
Notes re submitted designs:
Bright, vivid colours are must.
The emblem logo is preffered.
The logo should evoke coffee perception with the secondary details of a quick drive thru service.
The lines should be bold, angles are sharp, the curves in the picture should not be too feminine.
The picture attached is suggested as a general idea, though the colour is not bright enough. Two arrows at the top of the cup represent movement with is a feature we like.

One of the ideas we had was a cool and modern take away coffee cup character in board shorts on a surfboard. This design is a suggestion and inspiration, not a must.

Target Market(s)

Tradesmen, taxi drivers, delivery men, mums on the go. Age group 20-60.

Industry/Entity Type

It Company

Logo Text

GoCoffee

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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