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Harris & Butterworth Logo
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This customer received 86 logo designs from 19 designers. They chose this logo design from Chipp as the winning design.
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€150
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86 designs
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19 designers
Logo Design Brief
Hi.
We are a British independent estate agency that operates in a beautiful picturesque and arty village of Deia.
We have a logo that we like, but it needs to be revamped. We have put the full brief in the attached word document. That hopefully gives the detail of exactly what we are look for.
Thank you very much in advance.
this is an abstract from the word document we have attached:
3) New logo
For the new logo we would like the above to be sharpened up, and brought to life a little bit. We have this lettering on a big sign above the door which would be expensive to replace, so we don’t want to change it too much.
The idea for the new logo is to have:
• The ‘&’ to be a bit more of a focal piece
• The lettering to be just a bit sharper, but similar if not same font
• Remove ‘Deia Property Sales and Management” text
• Provide an option with “Real Estate Agents” written under the brand name
• Featuring above or below the brand name we like the idea of incorporating a key logo
• The style of this key and how we want it to look is defined below
• The output would be this new logo in good high res quality
• Also, the creation of a button that just featured the H&B in the same style would be great. This is abbreviated version may feature subtlety on stationary or on branded cars. We see it as being like the H&B “Stamp of approval”. So some sort of effect where it possibly looks like it has been stamped on would be great.
Updates
Project Deadline Extended
Reason: Hi Guys
Some really great stuff coming in - I am extending the deadline to ensure I can properly give feedback.
I will be in touch soon.
Added Monday, May 13, 2013
Project Deadline Extended
Reason: Hi
Sorry to extend the deadline on this. There are a few final tweaks that I have just communicated. But I am not travelling on business, and might not be able to review them before the weekend.
So moving deadline to Tuesday when we will make the final decision.
Many thanks
Added Friday, May 17, 2013
The final design brief has been narrowed during this process.
The key used must be the one from the brief that has the long shaft, and the three circles within the base of the key. It is in the attached word document - in the image that has 4 keys in total - it is the top left one.
The skyline should be cut in to the very end of that key - so it is just a subtle effect. Then with this skyline included from a far it should look just like a normal key to the untrained eye.
We also want to see an abbreviated version of the logo next to it. That just features the H&B. This should be consistent with the style of the full logo, but can be used separately.
Thank you so much. I will continue to give individual feedback as promptly as possible. We intend to change this project from refundable to non-refundable. As the design is now getting very close.
Added Friday, May 17, 2013
Target Market(s)
International second home buyers. Primarily British - but also Scandinavian/German.
Industry/Entity Type
Real Estate
Logo Text
Harris & Butterworth (see word document attached for full details)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.