WiseNow Logo Design

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This customer received 32 logo designs from 15 designers. They chose this logo design from Ingrid Jones as the winning design.

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Logo Design Brief

I need a logo for my company, WiseNow. I do corporate conflict work, specifically where there are generational issues in the workplace among Boomers, Xers and Gen Ys.

The GenYs are the most knowledgeable generation in history. They'll know more by the time they're 15, then the other generations will ever know. However, knowledge can't become wisdom until it's applied. Which is where the name comes from.

The company is built on some other principles:
1) The ability to innovate depends on an organization's ability to navigate conflict. Conflict is a good thing, but not all people have been taught how to "do it".
2)WiseNow does personal conflict coaching and consulting - conflict between two or more people originates within each individual.
3)Other work: WiseNow has been contracted to work as embedded mediators on tech project teams, managed executive conflict and helped companies go through cultural change after massive lay-offs.

I don't have a positioning statement but I will. I would like to get the foundational "WiseNow" logo created...

Target Market(s)

Corporate, SME

Industry/Entity Type

It Company

Logo Text

WiseNow


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • I prefer a "looser" style than something really structured and tight. I want flow and movement, nothing rigid.
Should not have
  • Boxy rigidity
Payments
1st place
US$410
Total
US$410

Project Deadline
19 May 2013 19:06:49 UTC
Language