• £440

• 56 designs

• 8 designers

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Brochure Design Brief

Brochure Design Terms of Reference

Company Information:

CoolHarbour is a specialist in Unified Communications (UC) and Customer Contact (CC) technologies. Our services and solutions help organisations improve customer engagement and employee productivity by harnessing the power of these technologies. Our company website is www.coolharbour.com.

Background:

CoolHarbour have commissioned a copy righter to write the narrative for 6 brochures, 5 of which are services as per below and the 6th a company overview:

1. Project Management
2. Contact Centres (i.e. Customer Engagement)
3. Unified Communications
4. Integration and application development
5. Cloud Services

The narratives for the brochures will be written in a consistent style and persona and intended for sales purposes i.e. inform prospective customers what the CoolHarbour key services are and what CoolHarbour can do for them. The company overview will be a summarised composition of CoolHarbour and it’s services.

Scope of work for design provider:

CoolHarbour require a designer to provide the following:

1. Brochure design for each of the 5 services listed in the background section.
2. Brochure design for a company overview describing CoolHarbour.

The designer will be encouraged to be creative with their colour schemes and not feel they need to adhere to the colours of our website, as that will be updated to a new design in the coming months. The existing company logo is on the top left of the company website home page.


All brochures must have a similar layout and style reflecting common branded services. The designer should make styling recommendations which will be also be used as the basis of Microsoft Word and Microsoft PowerPoint templates to be used by CoolHarbour employees. CoolHarbour will commission 2 separate projects via DesignCrowd for the Word and PowerPoint templates respectively.

Each of the 5 service brochures shall be designed as a single A4 double sided sheet (i.e. 2 sides) to the following specification:

1. Typical problem statement.
2. Your project, our approach
3. When to partner with us
4. What can we offer you?
5. Our track record
6. One or more diagrams describing the service and/or proposition. CoolHarbour will provide draft diagrams to illustrate service/proposition concepts (for the purpose of information only) however the designer will need to provide their own professional diagrams for use in the brochures to bring the narrative and propositions to life.
7. The designer should consider use of call out boxes to bring concepts to life based on the recommendations by the copyrighter.

The Company overview brochure shall be an A4 2-page double-sided sheet (i.e. 4 sides) and shall have a similar styling to the service brochures. The Company overview will be a summarised composition of CoolHarbour and it’s services. The Designer shall also provide diagrams to illustrate how the services are related as a suite of propositions.

The design provider will be required to work with the Copy Righter to ensure that the copy righter’s narrative and brochure designs are aligned with any of their outputs.

Intellectual Rights and Copyrights for all content and documents for this project will reside with CoolHarbour. The designer shall ensure that all necessary data, image and document files are provided to CoolHarbour so that we can:

• Print the brochures by sending to the printer;
• Distribute the brochures to our clients in electronic form
• Edit the files ourselves to update the brochures and images

PLEASE NOTE: I have uploaded my Programme Delivery brochure text with comments for the Copyrighter and Designer. My complete set of concept diagrams for the designer have now also been uploaded.

I would like to see how the completed Programme Delivery brochure would look like with diagrams included using your version of Figure 3.1.

I will be choosing the designer based on the brochure design and their creativity on implementing one of my diagrams (i.e. figure 3.1) this will give me confidence that they are able to develop other initial diagram concepts into something good.

Target Market(s)

TELECOMMUNICATIONS, COMMERCIAL SECTOR, I.T PARTNER COMPANIES

Industry/Entity Type

Information Technology

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Font styles to use

Other font styles liked:

• CURRENTLY USING ROBOTO

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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