• C$420

• 105 designs

• 45 designers

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Logo Design Brief

Looking to freshen up the branding for a current product, Swirl Away. It's a Hot Tub/Spa Pipe Cleaner that has been around for over 20 years. The brand is well established, but the look is very dated.

We want something that looks more current, and will better convey what the product is used for, but still be identifiable to customers that purchased the current package.

The bottle drawing attached is the packaging format, so any brand design should work with that in mind...

Some images of old packages/etc attached so you can see old logos..

Here is a video online showing a little more about the product..

https://www.youtube.com/watch?v=dwxnKxuYuII

Target Market(s)

Pool and Hot Tubs owners

Industry/Entity Type

Retail

Logo Text

SWIRL-AWAY ("Spa, Hot Tub and Whirlpool Pipe Cleaner" Optional)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean and fresh look, that also illustrates what the product is used for.
• (see the attached product label for additional product insights)

Nice to have

• Some imagery of swirling water or blocked pipes being cleaned...

Should not have

• Overuse of colours

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Files

Download all files - 1.5 MB