• US$130

• 48 designs

• 9 designers

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Flyer Design Brief

I am launching an innovative new 3-month leadership program for highly successful women professionals -- who also happen to be emotionally sensitive. This 4x6" postcard needs to convey a grounded, emotionally safe experience that's also revolutionary in it's discussion of emotions in the workplace. You'll find the style guide, text, and other elements in the attached detailed creative brief. POSTCARD is NOT for mailing. It's to be used to hand out at promotional events. DO NOT leave space for addressing. It's more like a flat flyer.

Target Market(s)

American professional women, largely Californian, 30-50 years old, work for big corporations in middle to senior management, more hip than the average business woman (not stuffy or ultra serious), into yoga or meditation or personal development.

Industry/Entity Type

Leadership

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Upbeat imagery. Somewhere between corporate but youthful/hip. Think of a 30-something at a Silicon Valley/San Francisco company.
• * Colors I shared in the Sensational Shift Style Guide document (shows the RGB and CMYK colors that are part of my palette. You can use shades of these, too, with screening, etc) I can't really tell if the color palette on the DesignCrowd wheel true matches my computer with yours, so please see my attachments for my Style Guide for colors.

Nice to have

• iconography, infographics

Should not have

• Lots of heavy colors - please don't use much black or dark blue.
• You may not use my logo or copy for anything other than creating this project.

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Files

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