• US$200

• 39 designs

• 21 designers

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Logo Design Brief

We need a logo for a new company that places high-tech vending machines in fitness centers, specifically crossfit gyms/boxes. The machines will sell a variety of foods and drinks geared for athletes, as well as a revolving selection of fitness equipment. These machines are designed to function as a retail solution for what are essentially small businesses. Ultimately, we want people not to think of our machines as machines, but as interactive markets called Smartboxes. This is why the branding is so important to us. Because we will be serving a very specific demographic (crossfitters/athletes) it is important that we create a brand they can relate to. This log will be the cornerstone of the overall exterior wrap of the machine. The design should communicate strength and health and be modern without being too aggressive. We also need the machines to approachable. Love the color orange. Also like gray. Some brands that are popular with our consumers are Larabar, Rogue Fitness, Crossfit Games, Reebok crossfit, etc. We are based on east coast of USA.

Target Market(s)

Crossfitters and athletes. Age range is mostly 18-50, with a high concentration of 25-40. There are a mix of women and men. They are super sports oriented and health oriented and very active. Again, successful brands with them include Reebok crossfit, crossfit games, Rogue fitness, etc.

Industry/Entity Type

Fitness

Logo Text

Smartbox

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.