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This customer received 9 advertisement designs from 6 designers. They chose this advertisement design from Markowitz Design as the winning design.
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Advertisement Design Brief
We are 'ILLUMINATI DIGITAAL' a boutique agency that focuses on Digital Strategies for business. (i.e. online branding, social publicity stunts, viral advertising etc etc..)
We need a 30 second advertisement for the agency that says...
Holy crap dude... They look like they know what they are doing. Very simple and minimal tho...
Here is some inspiration:
http://portal.sliderocket.com/app/FullPlayer.aspx?id=c161650d-1a6f-459c-8abe-25abfe46e592
Updates
Project Deadline Extended
Reason: We advertised the project as an advertisement when we are really chasing more of an animated slideshow
Added Monday, August 22, 2011
Project Deadline Extended
Reason: The project requires some planning that we feel justifies the amendment to the deadline.
Added Monday, August 22, 2011
Target Market(s)
Our target demographic is the typical 40+ year old that knows that in this day and age, he/she really should be putting more effort into the companies online marketing and advertising campaigns. BUT... Unfortunately for the company, somewhere along the way this person has like so many others, been convinced that instead of learning about what they are doing themselves, they should just pay some cheesy old man in a tracksuit to create them an adwords campaign.
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our url will be:
www.illuminatidigitaal.com
The add must simply show the domain address somewhere/how?
Nice to have
- A high res version and a web optimised low res version of the ad
Should not have
- stolen ideas