• US$130

• 36 designs

• 12 designers

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Book Cover Design Brief

Book Title: Pura Vida: A Thinker's Guide to Living, 15 "Must Answer" Questions on Happiness, Habits and Hustle for Mixed-Up Millennials

Author's Name: John J. Schnettgoecke

Pura Vida: A Thinker's Guide to Living is a collection of raw, unfiltered and personal essays on happiness, habits and hustle. It is a compilation of 15 provocative, yet fundamental questions that every mixed-up millennial or twenty-something should answer in order to live a life full of energy and excitement rather than monotony and mediocrity.

It is a personal development book written by a regular, twenty-something dude who got tired of doing boring things. He then quit his job, fell off a motorcycle somewhere near the equator, and came back to the States and immediately started writing.

"Pura vida," the law of the land in Costa Rica, translates to "pure life." "Pura vida" is more than just a greeting; it is an embodiment of the Costa Rican people, who find immense happiness in life's little pleasures, preferring to lay low, live slow and live purposefully. "Pura vida" is another way of saying "relax and take it easy."

The goal of the book is to stand out on the Amazon platform as a small thumbnail. The imagery should make the viewer feel that the book (and the author) is an authority on the topic of self-discovery, self-awareness, and purposeful, intentional living.

The reader should feel that they MUST read this book if they are the least bit confused, anxious, mixed-up or desperately trying to figure out how to take back control of their own life and start doing the things that excite them. It's more important that the book "pops off the shelf" or stands out and catches the eye quickly.

The most important part of the design is that it is clean, uncluttered and simple. It should embody the "pura vida" lifestyle. I am open to any image or illustration you choose.

I like a bold color palette, and I'd like to see green be the primary color used in the design. Lush, greenery is everywhere in Costa Rica. Green also represents life, very appropriate for this book. I like bold titles that are easy to recognize and comprehend. Please use no more than 2-3 colors.

Amazon eBook covers I particularly like:
Book Launch by Chandler Bolt
The Guy At The Bar by Adam Griffin
Self-Confidence — 52 Proven Ways to Gain Self Confidence, Boost Your Self Esteem and End Self Doubt by Andy C.E. Brown
Time Management: Alpha Productivity by Sean Lysaght

Target Market(s)

Millennials

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This book is intended to encourage millennials to do some soul-searching, think and WRITE down their own answers to the questions in this book. It is a book that should be read with a notebook and a pen close by.
• I'd like to see covers that subtly hint at this fact. Please reference the example covers listed in the project description to best match the style of cover I am looking for. If it is clear that you have NOT referenced the example covers, your design will be eliminated.

Nice to have

• If possible, would like to see designs that include the following three components WITHOUT making the cover feel too busy or cluttered:
• 1) Pen
• 2) Paper
• 3) Beach

Should not have

• Cover should NOT look or feel as if this is a book about environmentalism. Trees, plants, greenery, etc. should NOT be the primary focal point of the cover design. If included, these elements should be additive.