Logo Design Project for Care Company

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This customer received 110 logo designs from 38 designers. They chose this logo design from Imam Mulyadi as the winning design.
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Logo Design Brief
Hi,
I need a logo designed for my new business, CompareCare.
The brand needs to appeal to carers of older people, its very much in the social care industry but I don't want to go for the stereotypical healthcare colours (corporate and blue).
I'd prefer it had a bit more character and felt much more friendly.
I love these styles:
http://logomoose.com/logo-design/skyware-2/
http://logomoose.com/logo-design/shoppinglog/
http://logomoose.com/logo-design/elephant-biscuit-v2/
I realised I needed a new logo after I did the mock-up for the website, so its the backwards way round. The colour scheme we have used for the website is attached.
I've also attached the mockup so you can see what it will look like.
Target Market(s)
Carers, aged 35-50 and have older relatives
Industry/Entity Type
Healthcare
Logo Text
Compare Care
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Requirements
Must have
- It needs to have a variation of it that works as an icon too.
Inverted colours so that it works on white and colour backgrounds.