• A$200

• 48 designs

• 12 designers

---

Logo Design Brief

LeaderboardPlay will be a website that provide sporting information and tipping competitions.

We would like the LeaderboardPlay logo to be perceived perceived as honest and reliable,friendly, professional looking (but not corporate), creative and energetic

Target Market(s)

The typical customer to engage with the LeaderboardPlay brand will be o Male o Male Aged 25-50years o Quite tech savvy o Interested in sports

Industry/Entity Type

It Professional

Logo Text

LeaderboardPlay

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• • The primary component of the logo is to be the name itself , LeaderboardPlay executed in a form that speaks to the brand personality or possibly service we offer
  
  • I would like to see an option where the words Leaderboard Play is executed as one word with a capitalised L and P eg LeaderboardPlay. With consideration given to the word play in a different colour or handwritten font.
  
  • The branding should off a distinct and strong colour that differentiates us from competitors
  
  • The colours should communicate connection, positivity, energy, friendliness
  
  
  • Example leading colour that we like includes; orange, blue

Nice to have

• I would like to explore the use of a supporting icon. The icon is to ideally offer meaning /visual link to the brand values such a social connectivity, innovation, sense of fun.

---

Files