• A$310

• 70 designs

• 19 designers

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Logo Design Brief

We need you to design a logo and create a strong brand identity. Based in Sydney, we design and make swimwear and accessories for little girls. The designer is French and combines her eye for elegance with colour and feminine cuts to create very CUTE, GIRLY and CHIC collections, focusing on detail and prints. The logo and typography of the name must appeal to our age group and most of all to their parents(!), and communicate our style. Think of how we could use the logo's elements to create the overall graphic identity of the brand (for the website, communication, etc). Very important: the overall look must be timeless so as not to date.

Target Market(s)

3-12 year old girls

Logo Text

Beach Berry OR Beachberry OR BeachBerry

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Note: we would like a full logo, which can be in colour, and its B&W variation as well as a symbol. These need to be easy to read and look good on different scales, featuring on : size PIP, woven labels (children's swimwear are small garments that require smallish labels), a badge. The symbol would be used in our trims too, such as toggles, straps embellishments etc. See photos for diversity of logo use.

Nice to have

• Refined, uncomplicated. A little cherry somehow intricate into the typography. I had drawn beachberry with the e and a forming a double branch cherry.

Should not have

• Colours hat will date easily or bubble fonts. Must rad as upmarket.

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