"Beyond" Logo Design Project

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Contest winning design

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This customer received 186 logo designs from 45 designers. They chose this logo design from Atemolesky as the winning design.

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Logo Design Brief

Our company is an equal cross between technology, high impact electronic music events and spirituality. We wish that the logo can help one visualize somewhat in an abstract or hidden way these two messages:

1. Beyond One - meaning this is more than about the individual, it's about the experience and all of us. In our beyond_ideas.psd file you can see that by using an upwards arrow with a dot in place of a "Y" this can be done in a simple way. Of course our mock-up is far from polished - we are not designers.

2. Be One - meaning we are one in a sense taken from The Secret and other spiritual beliefs that we are all connected as one [in the universe]. In the same file you can see how the word can form two words as "be one."

This is essentially why we chose this name as the letter forms can be used in different ways to express these concepts. It's not necessary to move in the exact direction - it's just an idea we came up with. By all means if you have a better idea please submit and show us your creative side.

One last idea we had worth mentioning is to implement the OM forms to create the word "Beyond" in some way so when someone views the logo they thing of the OM symbol.

Some other files are included just to show examples of using white space to form "hidden" arrows and letters which is nice too. The design doesn't have to be in your face - our followers are intelligent so it's good that it might take a few seconds viewing the logo and then think, "oh wow - ok I get it. nice!"

Info Icon
Updates

Project Deadline Extended
Reason: I have been very busy and this will give time for us to reply properly to all potential designers.
Added Thursday, August 04, 2011

I have uploaded a set of logos we paid for in a previous contest. This is a very good start but it's still not exactly what we're looking for. Feel free to edit and submit variations on them if you like to increase your chances of winning.

Thank you,
Ron 
Added Monday, August 08, 2011

Project Deadline Extended
Added Friday, September 16, 2011

Project Deadline Extended
Reason: Since we have not been in a rush the extension makes sense for us. Some great designs so far - but nothing that pops out and says, "this is the one!" However, excellent work for those who are still in the running :) Thank you so much!
Added Thursday, September 22, 2011

Target Market(s)

Music industry, event production industry, entertainment industry

Industry/Entity Type

Electronic

Logo Text

BEYOND


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 1. Bold and solid
    2. An "upwards" feel (ie. beyond)
Nice to have
  • 1. Hidden message of "be one"
    2. Spiritual looking (not religious)
Should not have
  • 1. Not too "business-like" with the arrow concept if you use it but should still be very professional.
    2. No religious mark references please (like a cross or halo)

Files
Download all files - 0.4 MB
PSD
JPG
OM Friday, 22 July 2011 01:43:40
Friday, July 22, 2011
PDF
Payments
1st place
US$200
Total
US$200

Project Deadline
29 Sep 2011 01:32:42 UTC
Language

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