• US$160

• 84 designs

• 26 designers

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Logo Design Brief

I need a logo for a new company that will be involved in the "robo-advising" space for investment management for individuals.

The company's website will eventually be www.upwealth.com, and we will be based in San Francisco, but operate in Canada and the United States.

Some of our competitors would be:

www.wealthfront.com
www.betterment.com
www.wealthbar.com
www.sigfig.com
www.wisebanyan.com

The logo needs to appeal to a variety of age groups. It needs to also emphasize longevity, stability, and long-term value growth. Finally, we will be emphasizing choice and tools for better automated portfolio management.

I like colors that use blue, teal, etc. Let's stay away from reds, oranges or anything that might suggest loses or trouble.

Please stay away from up arrows, dollar signs, graphs, etc.

Thank you.

Target Market(s)

Individuals looking for investment management.

Industry/Entity Type

Financial Planning

Contact Information for Business Card

Horizontal layout, lots of white space.

Logo Text

upwealth

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Need to be have same layout on front and back as we will have an office in Canada and in the U.S.A
• Not all colors below need to be used, I selected the colors I like.

Should not have

• Any red or alarming colors or connotations.

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Files