• US$160

• 47 designs

• 17 designers

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Logo Design Brief

The below outlines the creative brief for brand (workshop) ideation + logo design for a fulfillment workshop we hope to bring to market this Fall.

Creative to include:
1.) Copy write creation for the name/title of the workshop

- Note - we are not at all married to "Being & Becoming"... however there could be potential logo design play with the two "Bs" in the logo design from the "being + becoming" with the current working title... yes? No? Thoughts???

- Another working title to also play with is the Japanese word for Harmony - "Haamonii" please use both titles in your creative generation.

2.) Logo design will need to be created - one that resonates with the target audience (see below) and communicates the name of the workshop:
"Being & Becoming"
or
"Haamonii"

Background - Fulfillment workshop overview to help with creative generation:
Two day fulfillment workshop
Target - Women (W30-50) in transition who are looking to start "something new".... whether that be:
- quit their current job to look for something more fulfilling
return to the workplace after a lengthy time away but in what capacity / role (overcoming the feelings of insecurity and inadequacy due to time away from corp world... and getting resonate with and celebrating their core values, attributes and skill-set)
- new mums struggling w new identity... feeling loss of old Id... so finding resonance with the new role in life
- empty-nesters looking for meaning for the next phase of their lives now that kids are getting older
- always want to do "X" but never have gotten it all together enough to take the first step to fulfilling that dream...

Final note on brief - Please let me know what else you would like to know that might spark the creative juices. And here is a bit about the co-authors of workshop:
... We are two Facilitator/Mentor/Coaches who are expats living in Tokyo but who have lived around the world. We see a niche in the marketplace to serve (non-Sr. Executive) women in the marketplace to reconnect with their truest sense of self so they can then tap into their core values when making decisions in their lives... so to live a more fulfilled life. Being able to say "no" to areas of their current life that do not truly honor what makes them tick... so they can say "yes" to what does bring excitement, energy, resonance... a more balanced and fulfilled life will transpire. We hope to facilitate the workshop around the world to our different constituents where we have lived... collectively in expat communities in the UK, US, France, Italy, Russia, Japan, Spain, Holland, Australia & NZ... and beyond. Please see the attached logo for a previous workshop we put on called "Hanasu" which in Japanese means "to discuss"... That is how we came up with one of the working titles to have a tie to Japanese and that is the use of the word for Harmony... "haamonii".

Target Market(s)

Expat communities targeting Women in Transition

Logo Text

"Being & Becoming" or "Haamonii"

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Design + Name of Workshop

Nice to have

• Tone: zen-like, peaceful, resonate, balanced, harmonious - as it realtes to your life. A tie to the Shinto or Zen beliefs that surround us where we live as expats in Japan but a tone that will resonate globally of being in harmony with oneself... Living ones truest sense of self.

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